Cardano / IOG

Client Background
IOG, a pioneering holding company led by blockchain visionary Charles Hoskinson, sought to expand its presence in the Middle East by building meaningful relationships with local investors, sovereign funds, and government bodies. Their unique value proposition lies in advancing blockchain solutions focused on scalability, security, and sustainable development.

Project Objectives
The primary goal was to establish IOG as a trusted web3 and tech partner in the Middle East, creating a solid foundation with strategic partnerships and fostering long-term relationships with key regional stakeholders.

Strategic Context
While IOG has achieved significant global recognition, there was an opportunity to enhance its presence in the Middle East, a region experiencing rapid digital transformation and embracing blockchain adoption. Our goal was to elevate IOG and Charles Hoskinson as industry leaders and trusted partners among key decision-makers and investors.

Expanded Global Engagement
Beyond the Middle East, our efforts extended globally, including pivotal initiatives such as the Singapore TOKEN2049 investor dinner and our highly successful Web3 Fast Lane event. These efforts reinforced IOG’s position as a thought leader and innovator on the global stage.

Market Insights
The Middle East’s blockchain trends are shaped by government-backed innovation initiatives, presenting a unique opportunity for strategic engagement in a competitive landscape.

Our Strategy

Coordinated Campaigns
Luna PR took a comprehensive approach, with seamless collaboration between our PR, and executive team to ensure that IOG’s brand resonated across key channels and stakeholder groups.

Service Integration

• Strategic Integration: Luna PR orchestrated a targeted campaign of private dinners and networking events with high-profile guests, including investors, sovereign funds, and government officials. We secured top-tier media placements with outlets such as CNN, CNBC Arabia, Asharq News, and 103.8, amplifying IOG and Charles Hoskinson.
  • Additionally, Charles partook in ADFW and we were able to secure media opportunities on the ground.

Creativity & Innovation
We created unique content formats, including video snippets and interactive media pieces that showcased behind-the-scenes event highlights and exclusive moments with Charles Hoskinson discussing the future of blockchain in the Middle East.

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Execution

Project Timeline & Key Milestones
This six-month project included key milestones such as:

• Private Dinners & Networking Events: We hosted multiple exclusive dinners and networking events in Dubai, Abu Dhabi & Singapore offering unique opportunities for government and investment bodies to connect with leaders in blockchain, technology, and finance. 
  • Events were hosted at premium locations, including luxury hotel restaurants and private dining spaces in Dubai and Abu Dhabi.
  • Our events featured high-profile attendees from diverse sectors, including:
    • Government Representatives
    • Investment Leaders
    • Blockchain Innovators
    • Diverse Industry Professionals
• Media Engagement: Facilitated interviews with premier media outlets, including CNN and CNBC Arabia, broadening IOG’s visibility in the region.

Collaboration
Our cross-functional teams worked seamlessly to amplify IOG and Charles Hoskinson’s established global reputation in the Middle East. Through strategic media interviews and comprehensive event coverage, we delivered a cohesive narrative that strengthened their presence and reinforced their influence in the region’s blockchain ecosystem.

Tactics Deployed
Utilizing Luna PR’s extensive media network, we positioned Charles Hoskinson in impactful interviews, nurtured high-level relationships through exclusive events, and executed a strategic social media presence to connect with the audience.

Results

Quantitative Metrics

• Media Exposure: 30+ media mentions, reaching millions across the Middle East.

Qualitative Outcomes

• Reputation Enhancement: Improved brand sentiment and recognition for IOG as a reliable blockchain partner in the Middle East, establishing Charles Hoskinson as a key thought leader for regional stakeholders.

Client Feedback

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“The success of our expansion into the Middle East wouldn’t have been possible without Luna PR’s strategic insight and dedicated approach. Their narrative captured our mission and resonated perfectly with our target audience.”

- IOG Representative

Conclusion

Takeaway
Luna PR’s integrated, collaborative approach was key to positioning IOG and Charles Hoskinson as trusted figures globally. 

Next Steps
We’re now focusing on further strengthening IOG’s partnerships and exploring new opportunities globally.